Âåñòè ÏðèâîëæüåÍîâîñòè Íèæíåãî ÍîâãîðîäàÂåñòè

Ñàíêò-Ïåòåðáóðã è Íèæíèé Íîâãîðîä ïðèñîåäèíÿþòñÿ ê ïðîåêòó "×èñòûå áåðåãà"

12:57
16.06.16
0
6137
#Âåñòè
 2016 ãîäó ñîöèàëüíî-ýêîëîãè÷åñêèé ïðîåêò "×èñòûå áåðåãà" êîìïàíèè "HEINEKEN" ïðèîáðåòàåò îáùåðîññèéñêèé ñòàòóñ. Óñïåøíî ðåàëèçîâàííûé â Èðêóòñêå è Õàáàðîâñêå, îí áóäåò òèðàæèðîâàí íà Ñàíêò-Ïåòåðáóðã è Íèæíèé Íîâãîðîä. Ïðîåêò "×èñòûå Áåðåãà Áàéêàëà" çà äåñÿòü ëåò ñòàë öåíòðîì ïðèòÿæåíèÿ ýíòóçèàñòîâ è ïðîôåññèîíàëîâ-ýêîëîãîâ, ñòðåìÿùèõñÿ âíåñòè ñâîé âêëàä â ðàçâèòèå ýêîêóëüòóðû è âíåäðåíèå ñîâðåìåííûõ ñèñòåì óïðàâëåíèÿ îòõîäàìè. Ýòîò óñïåøíûé îïûò áûë ïåðåíåñåí íà Õàáàðîâñê, ãäå òðè ãîäà íàçàä ñòàðòîâàë ïðîåêò, à â 2016 ãîäó ïðèíÿòî ðåøåíèå ðåàëèçîâàòü èíèöèàòèâó åùå â äâóõ ãîðîäàõ - Ñàíêò-Ïåòåðáóðãå è Íèæíåì Íîâãîðîäå.

Îñíîâíîé èäååé ïðîåêòà "×èñòûå Áåðåãà" ñòàíåò íå òîëüêî ðåàëèçàöèÿ èíèöèàòèâ, íàïðàâëåííûõ íà ïðîôèëàêòèêó è ñíèæåíèå çàãðÿçíåíèÿ, ñîõðàíåíèå ýêîñèñòåì ïðèáðåæíûõ òåððèòîðèé, íî è íà ñîçäàíèå áàçû ïðåäëîæåíèé - Áèðæè ýêîëîãè÷åñêèõ ïðîåêòîâ "×èñòûå Áåðåãà".


×èòàòü äàëåå
"Ýêîëîãèÿ - ýòî òî, ÷òî êàñàåòñÿ êàæäîãî, âåäü ðå÷ü èäåò î ñðåäå, â êîòîðîé ìû æèâåì, îòäûõàåì, âîñïèòûâàåì äåòåé. Ïîýòîìó äëÿ íàøåãî ïðåäïðèÿòèÿ âàæíû ýêîëîãè÷åñêèå âîïðîñû, è íå òîëüêî íà ñëîâàõ. Íàïðèìåð, ìû ñåé÷àñ ãîòîâèìñÿ ê ñåðòèôèêàöèè ïî ìåæäóíàðîäíîìó ýêîëîãè÷åñêîìó ñòàíäàðòó "ISO14001". Êàê ñîöèàëüíî-îòâåòñòâåííàÿ êîìïàíèÿ, ìû ñòðåìèìñÿ áûòü àêòèâíûìè ó÷àñòíèêàìè ýêîëîãè÷åñêîãî äâèæåíèÿ, ïðèâëåêàòü âíèìàíèå ãðàæäàí ê ñóùåñòâóþùèì ïðîáëåìàì. Íàäååìñÿ, ÷òî ïðîåêò "×èñòûå Áåðåãà" áóäåò ñïîñîáñòâîâàòü ñîõðàíåíèþ è ðàçâèòèþ ìåñòíûõ ýêîñèñòåì, à òàêæå ïîìîæåò â ôîðìèðîâàíèè ýêîëîãè÷åñêîé êóëüòóðû íàñåëåíèÿ",- îòìåòèëà äèðåêòîð ôèëèàëà "Âîëãà" Ñàëèìà Áåêîåâà.

Ïðîåêò "×èñòûå Áåðåãà Áàéêàëà" ñòàðòîâàë â 2007 ãîäó ïî èíèöèàòèâå êîìïàíèè "HEINEKEN" â Ðîññèè (ôèëèàëà "Ïèâîâàðíè Õåéíåêåí Áàéêàë"). 
 Ïðîåêò "×èñòûå Áåðåãà Àìóðà" ðåàëèçóåòñÿ ïî èíèöèàòèâå êîìïàíèè "HEINEKEN" â Ðîññèè (ôèëèàëà "Àìóð-Ïèâî") ñ 2014 ãîäà.
Íà÷èíàâøèéñÿ êàê ðåãèîíàëüíûé ýêîëîãè÷åñêèé ïðîåêò "×èñòûå Áåðåãà Áàéêàëà" ïðèîáðåòàåò îáùåðîññèéñêèé ñòàòóñ áëàãîäàðÿ ïðèñîåäèíåíèþ ê íåìó Ñàíêò-Ïåòåðáóðãà è Íèæíåãî Íîâãîðîäà. 
 Ãëàâíàÿ öåëü ïðîåêòà - îáúåäèíèòü óñèëèÿ â áîðüáå ñ ýêîëîãè÷åñêèì íåâåæåñòâîì ëþäåé è çàãðÿçíåíèåì ïðèáðåæíûõ áåðåãîâ, à òàêæå ôîðìèðîâàíèå ó ìåñòíûõ æèòåëåé è òóðèñòîâ îòâåòñòâåííîãî îòíîøåíèÿ ê îêðóæàþùåé ñðåäå.  
Ïðåäûäóùàÿ Ñëåäóþùàÿ 
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