Ðåéòèíãè
Îïðåäåëåíèÿ ïîêàçàòåëåé
Ðåéòèíã òåëåïðîãðàììû (TVR) - ðåäíåå êîëè÷åñòâî ÷åëîâåê, ñìîòðåâøèõ òåëåïðîãðàììó, âûðàæåííîå â ïðîöåíòàõ îò îáùåé ÷èñëåííîñòè èññëåäóåìîé àóäèòîðèè.
Äîëÿ òåëåïðîãðàììû (Share) - ñðåäíåå êîëè÷åñòâî ÷åëîâåê, ñìîòðåâøèõ òåëåïðîãðàììó, âûðàæåííîå â ïðîöåíòàõ îò îáùåãî êîëè÷åñòâà òåëåçðèòåëåé (òåõ, êòî ñìîòðåë ëþáóþ ïðîãðàììó, âêëþ÷àÿ îöåíèâàåìóþ ïðîãðàììó) â äàííûé ìîìåíò âðåìåíè.
Ñðåäíåñóòî÷íàÿ äîëÿ òåëåêàíàëà – ñðåäíåå êîëè÷åñòâî ÷åëîâåê, ñìîòðåâøèõ òåëåêàíàë íà ïðîòÿæåíèè ñóòîê, âûðàæåííîå â ïðîöåíòàõ îò îáùåãî êîëè÷åñòâà òåëåçðèòåëåé (òåõ, êòî ñìîòðåë ëþáîé òåëåêàíàë â òå÷åíèå ñóòîê, âêëþ÷àÿ îöåíèâàåìûé òåëåêàíàë).
Audience - ñðåäíåå êîëè÷åñòâî ÷åëîâåê â öåëåâîé ãðóïïå, êîòîðûå ñìîòðåëè ïðîãðàììó íà ïðîòÿæåíèè åå äëèòåëüíîñòè (ñ÷èòàåòñÿ â òûñÿ÷àõ ÷åëîâåê).
Reach - êîëè÷åñòâî ÷åëîâåê, êîòîðûå ñìîòðåëè ïðîãðàììó íå ìåíåå 30 ñåêóíä (ñ÷èòàåòñÿ â òûñÿ÷àõ ÷åëîâåê).
